Tag Archives: Technology
Real Estate & Technologly: Digital House Hunt Study
A new collaborative report by Google and the National Association of Realtors (NAR) has uncovered some interesting trends and insights into the ways digital media is used in the home buying process. One of the most eye-catching statistics included in the report is that 90 percent of American homebuyers used online resources while searching for Continue Reading »
Study: Online real estate listings all about the first (superficial) impression
Ninety-five per cent of people looking at home listings online view the first photo — usually an exterior shot — for 20 seconds. After that, it’s cursory glances at the other material, according to research from the Institute for Behavioral and Experimental Real Estate at Old Dominion University in Norfolk, Virginia. “Without an eye-catching photo, Continue Reading »