{"id":663,"date":"2013-05-07T15:08:01","date_gmt":"2013-05-07T22:08:01","guid":{"rendered":"http:\/\/www.ingridjarisz.com\/blog\/?p=663"},"modified":"2013-05-07T15:08:01","modified_gmt":"2013-05-07T22:08:01","slug":"study-online-real-estate-listings-all-about-the-first-superficial-impression","status":"publish","type":"post","link":"https:\/\/www.ingridjarisz.com\/blog\/study-online-real-estate-listings-all-about-the-first-superficial-impression\/","title":{"rendered":"Study: Online real estate listings all about the first (superficial) impression"},"content":{"rendered":"<p><a href=\"http:\/\/www.ingridjarisz.com\/blog\/wp-content\/uploads\/2013\/05\/online-real-estate-listings-first-impressions-1024x768.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-664\" alt=\"online-real-estate-listings-first-impressions-1024x768\" src=\"http:\/\/www.ingridjarisz.com\/blog\/wp-content\/uploads\/2013\/05\/online-real-estate-listings-first-impressions-1024x768-300x225.jpg\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.ingridjarisz.com\/blog\/wp-content\/uploads\/2013\/05\/online-real-estate-listings-first-impressions-1024x768-300x225.jpg 300w, https:\/\/www.ingridjarisz.com\/blog\/wp-content\/uploads\/2013\/05\/online-real-estate-listings-first-impressions-1024x768.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\u00a0Ninety-five per cent of people looking at home listings online view the first photo \u2014 usually an exterior shot \u2014 for 20 seconds. After that, it\u2019s cursory glances at the other material, according to research from the Institute for Behavioral and Experimental Real Estate at Old Dominion University in Norfolk, Virginia.<\/p>\n<div>\n<div>\n<div>\n<div>\n<p>\u201cWithout an eye-catching photo, the battle is lost before it begins,\u201d Professional Michael Seiler told <a href=\"http:\/\/online.wsj.com\/article\/SB10001424127887324077704578360750949646798.html\" rel=\"nofollow\">the Wall Street Journal<\/a>. \u201cYou have to grab people\u2019s attention within two seconds. Do it the way a billboard does.\u201d<\/p>\n<p>To conduct the study, Seiler and his team tracked the eye movements of 45 people who each viewed 10 listings with six photos, looking at the time spent viewing each online feature and the number of times their eyes stopped at a certain element.<\/p>\n<div>\n<p>Study highlights courtesy the Wall Street Journal:<\/p>\n<\/div>\n<ul>\n<li>Following the home exterior image, 76% of people viewed the property description second<\/li>\n<li>Only 41.5% of participants even bothered to read real estate agents\u2019 remarks, which the Journal notes \u201ccan be a turnoff if they contain all-capital text, hyped-up adjectives and brand names\u201d<\/li>\n<li>Overall, online homebuyers spend about 60% of their time on photos, 20% on the property description and 20% on the real-estate agents\u2019 remarks section<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.ingridjarisz.com\/blog\/wp-content\/uploads\/2013\/05\/blog.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-665\" alt=\"blog\" src=\"http:\/\/www.ingridjarisz.com\/blog\/wp-content\/uploads\/2013\/05\/blog-174x300.jpg\" width=\"174\" height=\"300\" srcset=\"https:\/\/www.ingridjarisz.com\/blog\/wp-content\/uploads\/2013\/05\/blog-174x300.jpg 174w, https:\/\/www.ingridjarisz.com\/blog\/wp-content\/uploads\/2013\/05\/blog.jpg 350w\" sizes=\"(max-width: 174px) 100vw, 174px\" \/><\/a>Chart via the Wall Street Journal. The study also found that as browsers click through listings, their interest wanes.<\/p>\n<p>\u201cPeople have respondent fatigue. After a while, you get lost in a sea of homes,\u201d Seiler told the Journal.<\/p>\n<p>It\u2019s research that real estate agents and builders would do well to consider, especially in light of another study that found <a href=\"http:\/\/blog.buzzbuzzhome.com\/2013\/01\/homebuyers-searched-online-new-home.html\">90 per cent of homebuyers are searching for new homes online<\/a>.<\/p>\n<p>The study, entitled \u201cToward an Understanding of Real Estate Home Buyer Internet Search Behavior: An Application of Ocular Tracking Technology,\u201d can be seen in its entirety <a href=\"http:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=2029823\" rel=\"nofollow\">here<\/a>.<\/p>\n<p>Article Information by <a href=\"http:\/\/www.BuzzBuzzHome.com\">www.BuzzBuzzHome.com<\/a><\/p>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Ninety-five per cent of people looking at home listings online view the first photo \u2014 usually an exterior shot \u2014 for 20 seconds. After that, it\u2019s cursory glances at the other material, according to research from the Institute for Behavioral and Experimental Real Estate at Old Dominion University in Norfolk, Virginia. \u201cWithout an eye-catching photo,<a href=\"https:\/\/www.ingridjarisz.com\/blog\/study-online-real-estate-listings-all-about-the-first-superficial-impression\/\" class=\"read-more\">&nbsp; Continue Reading &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33,4,49],"tags":[15,35,13,71],"_links":{"self":[{"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/posts\/663"}],"collection":[{"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/comments?post=663"}],"version-history":[{"count":8,"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/posts\/663\/revisions"}],"predecessor-version":[{"id":673,"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/posts\/663\/revisions\/673"}],"wp:attachment":[{"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/media?parent=663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/categories?post=663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/tags?post=663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}