{"id":846,"date":"2013-08-27T17:30:50","date_gmt":"2013-08-28T00:30:50","guid":{"rendered":"http:\/\/www.ingridjarisz.com\/blog\/?p=846"},"modified":"2013-08-27T17:30:50","modified_gmt":"2013-08-28T00:30:50","slug":"real-estate-technologly-digital-house-hunt-study","status":"publish","type":"post","link":"https:\/\/www.ingridjarisz.com\/blog\/real-estate-technologly-digital-house-hunt-study\/","title":{"rendered":"Real Estate &#038; Technologly: Digital House Hunt Study"},"content":{"rendered":"<p><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><a href=\": https:\/\/itunes.apple.com\/ca\/app\/ingrid-jarisz\/id642703982?mt=8\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-852 alignright\" alt=\"APP Ad\" src=\"http:\/\/www.ingridjarisz.com\/blog\/wp-content\/uploads\/2013\/08\/APP-Ad-300x219.jpg\" width=\"300\" height=\"219\" srcset=\"https:\/\/www.ingridjarisz.com\/blog\/wp-content\/uploads\/2013\/08\/APP-Ad-300x219.jpg 300w, https:\/\/www.ingridjarisz.com\/blog\/wp-content\/uploads\/2013\/08\/APP-Ad-1024x749.jpg 1024w, https:\/\/www.ingridjarisz.com\/blog\/wp-content\/uploads\/2013\/08\/APP-Ad.jpg 1537w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>A new collaborative report by Google and the National Association of Realtors (NAR) has uncovered some interesting trends and insights into the ways digital media is used in the home buying process.<\/span><\/span><\/p>\n<p><span style=\"font-size: medium;\"><span style=\"color: #000000;\">One of the most eye-catching statistics included in the report is that 90 percent of American homebuyers used online resources while searching for a new home.<\/span><\/span><\/p>\n<p><span style=\"font-size: medium;\"><span style=\"color: #000000;\">The data, collected by Google and the NAR through a variety of surveys conducted during 2011 and 2012, also pointed to some intriguing trends related to the digital realm\u2019s effect on the home buying experience. Check out some highlights from the report below\u2026<\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Real estate related Google searches have grown 253 percent over the past four years.<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Shoppers will perform an average of 11 searches prior to taking action on a real estate site.<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-size: medium;\">69 percent of home shoppers who take action on a real estate brand website begin their research with a local term (eg. Houston homes for sale) on a search engine.<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Mobile applications are used by 68 percent of new home shoppers at the onset and throughout their research.<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Where do new home shoppers use their mobile devices? Here\u2019s the breakdown: 77 percent at home, 31 percent at work, 28 percent when waiting in line, 27 percent at restaurant and 26 percent at other peoples\u2019 homes.<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-size: medium;\">YouTube is the top video research destination for home shoppers.<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-size: medium;\">78 percent of new home shoppers visit three or more sites prior to taking action on a real estate site.<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-size: medium;\">31 percent of home shoppers who take action on a real estate site are aged 25 to 34.<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-size: medium;\">52 percent of first time buyers started their search online.<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-size: medium;\">77 percent of first time buyers drove by a home viewed online.<\/span><\/span><\/li>\n<\/ul>\n<p>I Love Technology! so much so, that I had my own personal real estate APP designed and it&#8217;s ready for download! Here is the Link to iTunes or just type in my name in iTunes Search. Download it for FREE today and let me know what you think!<br \/>\n<a href=\"https:\/\/itunes.apple.com\/ca\/app\/ingrid-jarisz\/id642703982?mt=8\" target=\"_blank\" rel=\"nofollow nofollow\">https:\/\/itunes.apple.com\/ca\/app\/ingrid-jarisz\/id642703982?mt=8<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new collaborative report by Google and the National Association of Realtors (NAR) has uncovered some interesting trends and insights into the ways digital media is used in the home buying process. One of the most eye-catching statistics included in the report is that 90 percent of American homebuyers used online resources while searching for<a href=\"https:\/\/www.ingridjarisz.com\/blog\/real-estate-technologly-digital-house-hunt-study\/\" class=\"read-more\">&nbsp; Continue Reading &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,4,49],"tags":[15,35,13,71],"_links":{"self":[{"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/posts\/846"}],"collection":[{"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/comments?post=846"}],"version-history":[{"count":10,"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/posts\/846\/revisions"}],"predecessor-version":[{"id":857,"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/posts\/846\/revisions\/857"}],"wp:attachment":[{"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/media?parent=846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/categories?post=846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ingridjarisz.com\/blog\/wp-json\/wp\/v2\/tags?post=846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}